SENTHURAA Zoho Partners
Trading · Commodity markets

Vendum automates commodity market business processes with Zoho One

How a connected Zoho solution helped Vendum manage buyer and seller data, automate its order-to-collection workflow, and gain real-time operational and financial insights.

Vendum Zoho One 7 min read · 3 Jun 2025
01 / About the company

Connecting buyers and sellers of daily essentials

Vendum is a commodity market maker operating in Trichy and Pondicherry. It procures daily essentials from sellers and supplies them to buyers, with a focus on quality, quantity, and competitive pricing. Its core commodities include LPG, vegetables, and fruit.

Through reverse auction-based trading, Vendum connects buyers and sellers and supports transparent, competitive pricing based on real-time demand and supply.

02 / The challenge

Complex, high-volume trading needed connected workflows

Vendum’s daily procurement and supply operations involve large volumes of buyer and seller information that must be maintained securely and handled efficiently. Its mobile application supports reverse auctions, while the business follows an “Order to Collection” lifecycle with multiple phases.

Orders may begin manually or automatically depending on the customer type. Vendum needed to manage deals, sales orders, and delivery orders against different criteria while tracking progress through detailed, real-time reports.

  • Streamline and safeguard buyer and seller data.
  • Automate business processes across the order lifecycle.
  • Manage sales orders and delivery challans with deal-specific criteria.
  • Generate financial and user-based reports with current operational insights.
03 / The solution

A custom order and delivery app connected across Zoho

After evaluating versatile and cost-effective ERP options, Vendum chose Zoho One for its affordability, user-friendly interface, and flexibility. The company began with Zoho Books for financial management and engaged Senthuraa Technologies to manage Zoho Books and provide customized reporting.

Following a review of Vendum’s requirements, Senthuraa recommended a custom Zoho Creator application for sales and delivery operations, integrated with core Zoho applications.

  • Zoho Creator to manage sales orders and delivery challans using deal-specific criteria.
  • Zoho Books for financial management and accounting data.
  • Zoho CRM for customer and order data management.
  • Zoho Analytics for real-time financial and user-based reports.
  • Automations, workflows, and custom functions to streamline the business process.

Together, the applications connected order and customer data with the reports Vendum needs to follow its procurement and delivery operations.

04 / The impact

Better control of orders, data, and daily operations

The Zoho One implementation gave Vendum a connected and scalable foundation for managing its commodity workflows and operational information.

  • Streamlined data management.
  • Increased operational efficiency.
  • Scalable process automation.
  • Real-time reports and business insights.
  • Improved deal and order management.
05 / Client feedback

A partnership across the Zoho ecosystem

We've worked with Senthuraa over the past 18 months and they've exceeded our expectations on technical expertise, deliverable quality, time frame and affordability. We've worked closely on several Zoho related apps including Zoho CRM, Zoho Analytics, Zoho Books, Zoho Mail, Zoho WorkDrive, etc.

Rajesh VridachalamCEO & Founder, Vendum

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