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SENTHURAA
Working to protect children and uphold their rights
Educo is a global development NGO and a member of the ChildFund Alliance. Operating in 14 countries, Educo has reached more than 8 million children and young people through programs focused on education, child protection, and children’s participation in decisions that affect them.
In India, Educo has worked since 1998 toward a society where every child can enjoy their rights and live with dignity. By 2020, its work had impacted nearly 2 million children and young people across the country, including through initiatives addressing child labour, trafficking, child marriage, access to quality education, gender discrimination, and child participation in governance.
Turn public support into a visible, organized campaign
Educo wanted to raise awareness and mobilize support for its anti-child labour campaign, in collaboration with People for Rural Education Movement (PREM) in Odisha and the Campaign Against Child Labour - Tamil Nadu and Puducherry (CACL-TN & PY).
The campaign needed an accessible digital platform where citizens could pledge their support and be recognized as ambassadors of the cause.
- Collect and manage ambassador information.
- Streamline pledge submissions.
- Generate digital certificates of appreciation.
- Provide a dedicated website to make the campaign visible.
A pledge drive and ambassador program, brought online
Senthuraa Technologies worked with Educo to understand the campaign’s mission and digital requirements, then developed a custom solution using Zoho Creator and Zoho Sites.
- An online form to capture ambassador information and pledges.
- A Zoho Creator system to manage form submissions and ambassador records.
- Automated generation and delivery of personalized digital appreciation certificates.
- A dedicated Zoho Sites campaign website to raise awareness and host the initiative.
When a supporter submitted a pledge, it became their commitment to the cause; a personalized certificate was then automatically generated and sent, recognizing them as an official campaign ambassador.
More efficient participation, with recognition built in
With Zoho Creator and Zoho Sites, Educo launched a digital campaign that connected pledge collection, ambassador recognition, and campaign visibility in one streamlined experience.
- A hassle-free pledge submission process.
- Organized, centralized campaign and ambassador data.
- Improved campaign visibility through a dedicated website.
- Automated issuance of personalized digital certificates.
- Stronger engagement with citizens and partners across multiple states.